Navigating the vegetarian lifestyle with Just V Show

Celebrating all plant-based, vegetarian and vegan lifestyle choices, ‘Just V’ returns to Olympia London for an inspirational weekend from 5-7 July bringing food, drink, beauty products and trusted partners: The Vegan Society and The Vegetarian Society.

With a market worth around £600m, bursting with products, recipes, social media influencers, cafes and culture, it’s no wonder many find it hard to decide where to start when going ‘V’. Terms such as 'plant-based', 'vegetarian', 'vegan', 'flexitarian', ‘meat-free Mondays’ can sound confusing and tricky to navigate. 

Noticing this difficulty a few years ago, organisers f2f Events created an event showcasing the breath of what is available and, most importantly, demonstrating that consumers don’t have to commit to one pattern: they can live ‘V’ in whichever way suits them best. 

Just V Show is now a multi-location national event – the only one of its kind – where people can learn about the lifestyle, find out what products are available and receive support for whichever stage of the 'V' journey they are.

Raj Jadeja, Just V Show Sales Manager, explains: “Time and time again, this show is a reminder that living a ‘V’ life is just that: ‘living’. The brands that exhibit at the shows want to chat face-to-face with visitors, as it’s the best way for them to understand what consumers want and how they’re evolving. Visitors love talking to the brands because it’s a chance to understand what is right for them. It’s like a little community in that hall – there’s no judgment, it’s just a friendly place to learn more.”

The event offers a vast selection of vegetarian, vegan and plant-based (and everything in between) food and drinks to taste onsite. But there’s plenty more to see and do: vegan beauty has firmly put itself on the radar and seen an uptake for the 2019 London show, including award-winning cruelty-free beauty range StylPro, created by BBC’s The Apprentice Winner Tom Pellereau.

In addition, returning event partners The Vegan Society and The Vegetarian Society are also in attendance, offering advice and information from their stands and in the Seminar Theatre, which is free for all to attend. 

In celebration of its return to Olympia London, the organisers are also hosting a series of weekly social giveaways. Find out more > justvshow.co.uk