International Jewellery London celebrated an unqualified success at its 2014 edition with increased attendance and robust sales in their brand new venue, Olympia Grand. Visitor numbers increased by 15% with more than 9,600 buyers and retailers, from departments stores to premium boutiques, visiting the show.
As well as the impressive exhibitor list, International Jewellery London introduced its first ever Late Night Shopping evening and a Breast Cancer Care Charity Auction alongside the inspirational seminar programme and glamorous runway shows. Reed exhibitions needed a versatile space that could host all types of features and Olympia London delivered. What's more, the show utilised the venues' flexible gallery space that offered a fantastic overlook to the show as well as open exhibition space and even room for a buzzing Champagne Bar.
The show moved to Olympia Grand as it looked to grow to a larger venue with a suitably resplendant backdrop to complement the show's superior content. Sam Willoughby, event director, said:
"Our new venue proved to be the perfect setting for IJL's best show ever. It provided a really stylish backdrop for the superb line-up of leading UK and international jewellers and designers to present their collections. Olympia Grand offers stunning natural daylight and a sense of space, making it the perfect launch-pad for many collections from around the world. Many brands have already signed up to exhibit next year and we can't wait to return to Olympia London for an even bigger and better show."
The praise of International Jewellery London's new venue doesn't stop there. Many exhibitors declared Olympia London the ideal venue including Gaynor Turner from Macintyres of Edinburgh:
"I was looking forward to IJL at Olympia London. It's an extraordinary piece of elegant Victorian architecture boasting a vast span roof of glass which perfectly suits the evocative glamour of the jewellery industry. I walked in and was immediately blown away by the spaciousness and style. I was relieved to see how easy it was to access the upper gallery. For me, the show was 100 times better than before."